Major Gifts Are at the Top
Major gifts are the most important component of any good development operation. Did you know that the average nonprofit receives more than 88% of their donations from just 12% of donors?
Why You Should be at the Top
The fortunes that fuel philanthropy come from the very wealthy. They have taken risks and enjoyed odds-beating success. They expect nothing less from their giving. This is why personal and professional development are keys to your success and essential for a good MGO.
It’s People Who Give
Most major nonprofits rely on individuals to fund their operations. The most recent Giving USA report found that 69% of all donations to nonprofits in 2019 were from individuals. That’s $310 billion of the almost $450 billion given to nonprofits. And those figures do not include individual bequests, which make up another 10% of giving. And according to FreeWill, bequests are up.
Can you afford to disregard such a significant portion of your industry? Don’t leave money on the table by opting to ignore big gifts.