Major Donor Magic


Finding and engaging major donors is crucial to the success of your non-profit. Make sure you have all of the fundraising strategies and tactics you need to build an amazing major donor program at your organization.

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Major Donor Magic


Major Gifts Today

The monthly e-zine for those who want to succeed.


This monthly brief contains bite-sized stories and advice from industry experts, trends, non-profit success, and tips for personal and professional development. You can even submit your story.  

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94 Percent of attendees highly recommend this to a peer.

Boost Your Major Gift IQ helped me learn creative ways to be more donor-focused, compassionate, and real with the people who give to my organization. Ben and Viken give practical and wise tips on how to effectively connect with donors. I highly recommend doing this program!

Catherine Hess
Director of Development 
Libertas Institute

Ben is a practical coach and doesn’t mind the curly questions being asked from those at the front line of fundraising, whether experienced professionals or volunteers just starting off.  I particularly liked his tips about ‘askaphobia’.

Jordan Williams, Co-founder and Executive Director
New Zealand Taxpayers’ Union, General Secretary,
Free Speech Union (New Zealand)

Committing to online coaching with Focused On Fundraising was worth it! They are a resource I refer to all the time. The many facets — video lecture, questions and answers, handouts, and additional resources increase the value. The information has helped me personally and professionally. I highly recommend them for your professional development needs!

Jaclyn Hage
Director of Development
North Carolina State University
North Carolina Textile Foundation“

Ben recently led a two-day training session for a nonprofit with 50 fundraisers from around the country, who collectively raise hundreds of millions of dollars every year. Kevin, the most senior member of that team wrote Ben following the presentation stating, “You are literally the best. I’ve never heard anyone teach the ideals of effective donor partnerships—and transformation—in such a clear, understandable, and motivational manner as you.”

I recently attended Boost Your Major Gifts IQ by Ben Case. Ben delivers. Period.  The value far outweighs the cost. It motivated me to work smarter, and inspired me to be my most authentic self. I have tools I can use!  Ben delivers, and for me - he’s the best there is.

De Teague
Executive Director
NC State’s College of Agriculture and Life Sciences

Practical - actual language to use. Additional downloadable resources.

I really appreciated the explanations to the answers for each question, and the additional Action Items and examples of real life situations. I had clarification needs on two of the questions that challenged my answer. I appreciated the follow up by Ben on these.

This webinar was great! It provided a high level of engagement for attendees, the pace was perfect, Ben & Viken were full of positive energy, practical knowledge and industry expertise. They were both very gracious with their time during the Q&A section. The take away materials will be a valuable addition to my Major Gift Tool-Kit, I am especially excited to review the 100 questions. Thank you!

Loved the quick pace, practical/real life examples, loved that you blocked everyone's camera and chat box (no distractions!). Thank you!

Loved it. Still got a few [questions] wrong, but excellent info.

Boost your Major Gift IQ is the most interactive online course I’ve attended, the pace is perfect, and the skills are practical. The questions that Ben asks during the session, allow you to quickly take stock of your own knowledge and performance while comparing your answers, anonymously of course, to others in the field. Ben and Viken spearheaded the Q&A head-on and were generous with their time. This course puts incredible resources into your toolbox; with practical takeaways from articles about “what makes a great listener” to “100 Questions to Ask” and more. You’ll leave this course with actions that you can implement right away. I can’t wait to begin using the list of “100 Questions to Ask” as part of my practice. Whether new or a seasoned professional, you’ll boost your IQ through a combination of best-practices and practical advice. No doubt you leave with tools you’ll need to build stronger relationships with confidence.

Diana M. Curran, MPA
Director of Partner Engagement for the Northeast
Medical Benevolence Foundation

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Center for Major Gifts

Valley Forge, Pennsylvania

Facebook Posts

for Major and
Planned Gifts

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15 Self Discovery Questions

10 Best Ways to Raise More Money for Your Non-Profit.

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The Planned Giving Boot Camp was very thorough and provided a wealth of information that will be useful now and in the future as our organization focuses on planned gifts. Thank you!
Wendy Berger, Development Director, Jewish Federation of Delaware

... an excellent primer on planned giving vehicles and their use, providing a thorough overview of various options available, as well as strategies for employing them effectively. Great program.
Robert Tupper, Associate Director, Annual Giving, Montefiore Medical Center

I feel better armed to discuss these technical topics with donors, and I’m looking forward to implementing some of the strategies I learned!
Millie Barrett, Director of Development, Direct Relief

The Planned Giving Boot Camp was exactly that…boot camp! The courses covered every aspect of planned giving, providing just enough information to make me aware of what I could handle and when an expert would be helpful.
Stephanie Blackwood, Director of Development, PFLAG National

Great Course! Thanks Jonathan for offering it. A very helpful course with insight into planned giving aspects, and thanks for the extra link to the sample library docs, too. J.
Julie Falgout, President/CEO, UL Lafayette Foundation

Your course packed so much information ... very informative and I’ve been sharing these sessions with other UT planned giving officers. Video downloads were extremely helpful, too.
Vickie Fowler, Assistant Director of Gift Planning Services, The University of Texas System

As promised by the blog’s subtitle, Jonathan provides uncensored news, commentary and experiences from the Planned Giving world–a must read that is both educational and entertaining.
John Bacon, The New York Public Library

I depend on Planned Giving Advisors for timely, accurate and useful philanthropic information and advice. The articles, materials, training seminars and webinars are excellent tools that I benefit from and regularly use in my gift planning program.
Anat Becker, Saint Joseph's University

I have known Jonathan for almost two decades. He has helped me to successfully navigate numerous challenging situations. I can always count on him for great advice. Jonathan has a genuine passion for Planned Giving and is a joy to work with.
Alan Berkowitz, Juvenile Diabetes Research Foundation

Jonathan Gudema is the consummate planned giving professional. He combines up-to-date technical expertise with sensitivity to a donor’s life situation and interests.
Renee Greene, Development management and recruitment consultant

Jonathan conducted a total-program assessment for us in 2013, and his sharp observations are helping us focus our activities for a greater ROI with limited staff time. His presentations on planned giving basics to development staff have been valuable.
Shari Kolding, National Audubon Society

Excellent curriculum that fully prepares you to successfully launch your planned giving program!
Amy Gullotta, Director of Development-Major Gifts, Onondaga Community College

Course was very helpful in providing the basics for anyone just starting out in planned giving arena. Given the reasonable cost of the course a very high investment return from the course.
David Vance, Financial Consultant, Southern CT State University Foundation

Jonathan provides practical advice, insight and strategic direction in developing a planned giving program, especially when small nonprofits have limited funds and time to explore the vast opportunity presented in this arena.
Marci Schankweiler, For Pete's Sake Cancer Respite Foundation

Jonathan has been able to articulate the intricacies of gift planning vehicles in a considerate and clear manner to our University and donor(s), and the results continue to be positive.
Felicia Gordon Riehman, La Salle University

Jonathan is an extremely valuable resource in the field of planned giving! His expertise will definitely enhance any development office’s planned giving program.
Stephanie Bash-Soudry, Golda Och Academy

Jonathan Gudema provided planned giving expertise to SUNY Cortland for several years that I used to provide planned giving proposals to our alumni and emeriti. What a pleasure it is to have an expert to bounce ideas off of and to guide you in closing a gift. Jonathan has raised planned gifts so he knows how to deal with potential donors. He is passionate about planned giving and is fun to work with.
Peter VanderWoude

The Authority on Major, Planned and Blended Gifts

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