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This is the "insider’s guide" to what planned gifts can do for your donors and for your organization.
Any planned gift is a major gift. Everyone on your team should know planned giving.
Show donors and advisors how planned gifts work. Distribute at events or use as follow-up.
Not only does a monthly giving program generate predictable revenue, but it also generates loyalty and protects against donor attrition. It can increase matching gifts and allow donors to give more generously.
Making money by selling products isn’t some elusive art or rocket science. It’s accessible to anyone willing to learn and put in the effort — something our education system doesn’t emphasize enough.
A major donor thank-you letter is a monumental part of the stewardship process and keeps people connected to your mission. Don’t leave writing a major donor thank-you letter to the last moment. You can prepare ahead of time by drafting a sample document and then customizing it as is necessary.
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