Blog - Center for Major Gifts

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Crafting the Perfect Major Donor Ask: Techniques for Personalizing Your Pitch

In “Crafting the Perfect Major Donor Ask,” Joe Garecht provides essential guidance for nonprofits seeking to enhance their major donor fundraising through personalization. The article emphasizes moving beyond generic solicitations to create meaningful connections, covering crucial aspects like donor research, understanding motivations, customizing pitches, and maintaining relationships. Garecht details how organizations can align their needs with donor passions, balance emotional storytelling with data-driven results, and execute well-timed asks. The piece offers practical strategies for handling objections, following up effectively, and transforming transactional fundraising into lasting partnerships that sustain organizational missions.

February 3, 2025 No Comments

Fundraising Strategy

It’s All About Endowment

Your charity uses the interest earned by the invested endowment funds to pay its bills and to support its programs.

January 30, 2025 No Comments

Pareto Principle: 80% of results are produced by 20% of effort.

Goal Setting

How to Apply the Pareto Principle at Work and at Home

You can be pretty successful at many things if you identify the most important tasks and avoid wasting your time on anything else. Look for ways to apply the Pareto Principle to your life, and make a big difference!

January 29, 2025 No Comments

Career Change

Major Donor Fundraising Jobs: A Career for Change

Major donor fundraising jobs are becoming increasingly popular for a workforce that is looking to make an impact in their career.

January 27, 2025 No Comments

Take your prospects to the next level - Ladder depicting moves management

Fundraising Strategy

Using Moves Management: A Step-by-Step Guide to Cultivating Major Donors

Moves management is a systematic approach to converting casual donors into major contributors by tracking and planning every interaction. The process involves four key stages: identification (prospect research), cultivation (relationship building), solicitation (making the ask), and stewardship (maintaining engagement). Organizations need a robust CRM system to track donor interactions and progress through each stage. Success requires clear revenue targets, team alignment, and regular performance monitoring. When properly implemented, moves management creates sustainable donor relationships and predictable fundraising outcomes.

January 25, 2025 No Comments

Company News at MajorGifts.com

Joe Garecht Joins MajorGifts.com as Senior Advisor

Joe Garecht has joined the Center for Major Gifts as a Senior Advisor, bringing over 25 years of experience in nonprofit fundraising. Joe specializes in building fundraising systems to help organizations dramatically increase revenue. He will contribute articles, webinars, white papers, and courses, and lead the Major Gifts Boot Camp, complementing the Planned Giving Boot Camp by Jonathan Gudema. This addition enhances the organization’s planned giving services for over 5,000 charities.

January 23, 2025 No Comments

Research group sitting at table reviewing data

Prospecting

How to Identify and Qualify Major Donor Prospects Using Data-Driven Research

Discover how nonprofits can use data analytics to secure major gifts by identifying high-potential donors. This guide explores wealth screening, engagement metrics, and AI tools to gauge donor capacity and affinity effectively. Learn to centralize data, prioritize leads, and develop strategic outreach plans, ensuring efficient use of resources. By combining insights from financial indicators and personal involvement, nonprofits can build robust donor relationships and maximize fundraising success.

January 22, 2025 No Comments

Time Management

6 Ways to Incorporate Short Breaks into Your Work Day

Concentrating for a long period of time can be taxing both physically as well as emotionally. More often, this results in a tired mind, aching muscles, and a complete lack of energy.

January 16, 2025 No Comments

Give and Take