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U.S. Capitol at sunrise with the title “The One Big Beautiful Bill Act (H.R. 1)” — landmark 2025 tax legislation affecting nonprofits, donors, and education policy.

Fundraising Strategy

The One Big Beautiful Bill Act (H.R. 1)

This sweeping tax reform reshapes charitable giving starting in 2026. It offers a permanent above-the-line deduction ($1,000/$2,000) for small donors but imposes a 0.5% AGI floor and Pease cap on high-income filers, reducing their tax savings. A new $1,700 K–12 scholarship credit favors gifts to education. Corporate gifts below 1% of income lose deductibility, and elite university endowments face steep new taxes. Nonprofits must now reassess executive pay, gift timing, and appeal strategies to adapt.

Viken Mikaelian July 10, 2025 No Comments

preview message icon in subject line of email

Nonprofit Technology

How to Craft Amazing Preview Text to Lift Open Rates on Your Solicitation Emails

When it comes to email fundraising, first impressions matter. While subject lines grab attention, preview text often determines whether donors click “open” or scroll past. This overlooked snippet works as your subject line’s partner—adding urgency, curiosity, or warmth. In this guide, Joe Garecht explains what preview text is, why it’s critical for solicitation emails, and how to craft lines that boost open rates and donor engagement.

Joe Garecht October 2, 2025 No Comments

An image of a person fixing a dead plant similar to Transform Your Networking by Giving.

Leadership

Transform Your Networking by Giving

Rather than focusing on what you can achieve, aim to provide benefits to others. By giving generously, you’ll build stronger connections.

Viken Mikaelian September 25, 2025 No Comments

An image of a dartboard and How to Ace an Internal Interview Like a Pro.

Career Advancement

How to Ace an Internal Interview Like a Pro

Acing an internal interview means preparing yourself thoroughly. Evaluate how your skills are align with the new role. Be professional during the interview.

Viken Mikaelian September 24, 2025 No Comments

Uncategorized

Living Your Finest Hour: An Expanded Conversation with Dennis Haber

Introduction Dennis Haber represents a unique voice in personal transformation. As an attorney, Ziglar Legacy Certified trainer and coach and author of multiple books including

Viken Mikaelian September 19, 2025 No Comments

An image of a man who will be Assessing Your Future Boss.

Job Interview

Assessing Your Future Boss

Assessing your future boss is an important part of the job interview process. Pay attention to their leadership approach to ensure success.

Viken Mikaelian September 16, 2025 No Comments

An image of a woman hoping to Never Lose Anything Again.

Leadership

Never Lose Anything Again

Does your desk look like it was hit by a hurricane? Or do you lose your car keys three times a week? Could you find

Viken Mikaelian September 15, 2025 No Comments

Silhouette of person looking upward against warm sunset sky, symbolizing hope and vision in faith-based fundraising transformation

Uncategorized

Campaign Messaging Strategies That Motivate Donors to Faith‑Based Organizations

Many pastors describe fundraising as a “necessary evil.” But with an authentic, thoughtful approach, fundraising can become a joyful, life-giving, community-building endeavor. The answer lies in effective messaging. When you tell your story well, clear, consistent and mission-driven messaging fosters trust, builds unity, and helps people visualize how their generosity connects directly to God’s work. Faith-based campaigns succeed when they move beyond simply asking for money and instead invite people into a shared mission of stewardship and renewal.

Matt Vuorela September 10, 2025 No Comments