
Why Prospect Research Is So Important to Gift Development
Prospect research is important for gift development in fundraising. It relates to collecting and analyzing information about potential donors.
Identify, engage, and inspire major donors to give.
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Prospect research is important for gift development in fundraising. It relates to collecting and analyzing information about potential donors.
Combining major and planned gifts can optimize your fundraising efforts. They are immediate and planned gifts come from donors.
A quick, heartfelt thank-you call can do more than express gratitude—it can dramatically boost donor retention and long-term giving. In fact, nonprofits that consistently call donors within 48 hours of a gift often see stronger loyalty, larger future gifts, and deeper emotional connections. This article explores why these five-minute phone chats are so effective, how to make them meaningful (not scripted), and how your organization can turn simple appreciation into a powerful fundraising strategy.
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