Major gifts fundraising is a long game that requires patience, resilience, and—most importantly—persistence. Many transformative donations result from fundraisers who don’t give up after the first or second touchpoint. Building genuine relationships, maintaining consistent outreach, and following up strategically can turn prospects into major donors. Whether engaging current supporters or cultivating new ones, persistence ensures no opportunity is lost. Learn how a thoughtful, structured approach to follow-ups can secure significant gifts and long-term donor loyalty.