People don’t remember your credentials—they remember how you made them feel. Small, daily moments shape your reputation, yet most rush through conversations, assuming there will always be another chance. There won’t be. The ‘last meeting theory’ proves your most recent interaction defines how you’re perceived. Neglect this truth, and you become forgettable. Visibility matters more than effort alone. Show up. Engage. Deliver value. Every single time. Relationships don’t decay from one mistake but from consistent neglect. Stop assuming your work speaks for itself—it doesn’t. Effort matters. Show up like it does.