Give and Take

Research group sitting at table reviewing data
Prospecting
Joe Garecht

How to Identify and Qualify Major Donor Prospects Using Data-Driven Research

Discover how nonprofits can use data analytics to secure major gifts by identifying high-potential donors. This guide explores wealth screening, engagement metrics, and AI tools to gauge donor capacity and affinity effectively. Learn to centralize data, prioritize leads, and develop strategic outreach plans, ensuring efficient use of resources. By combining insights from financial indicators and personal involvement, nonprofits can build robust donor relationships and maximize fundraising success.

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