Engage Donors on Facebook

Description

Planned giving is simple.

Getting your donors and prospects to think about naming your organization takes time and cultivation.

Demystifying some complexities and misconceptions is critical but necessary part of the process. The first step is to get them thinking about planned giving and reminding them that your organization is willing, ready, and able to accept planned gifts. Invite them to consider naming your organization and open the door for them to either start a dialogue on the topic or continue the conversation.

This booklet contains 75 Facebook posts you can use, modifying them based on your organization, to ensure you stay top of mind as your donors and prospects determine both their charitable and financial plans. Of course, you should already be talking about planned giving. If you’re not, the content provided can serve as an editorial calendar while you create some more personalized content. Or, simply sprinkle in the posts with your current social media plan.

Publishing 2-3 of the pre-generated posts below per week can give you six to nine month’s worth of planned giving content.

This booklet has endless possibilities and will save you over 20 hours of content writing. And it may just help you raise millions.