Marketing your major gifts and planned giving program is essential for success. But marketing it effectively requires a targeted approach more than just blindly sending materials to everyone in your database and “hoping” to get some dollars in.

Learn the secret to laser-focused marketing in this 60-minute webinar with Viken Mikaelian, Chis Miller, CFRE, and Mark Loeber, CAP.

The desire and ability to identify major, planned and annual fund donors is more important now than ever before. Not only are we in the middle of the Great Wealth Transfer, but the pandemic continues to be a transformative event in the behavior of donors across the United States.

Through premier prospect research and intelligent data screening, Chris and Mark will show you how to identify your major, planned and annual giving donors within your current database! Your acres of diamonds. Position your organization’s marketing efforts to maximize donor gift potential and minimize costs based upon quantifiable, actionable and objective donor data.

Take the guesswork out of your marketing: Send the right piece to the right person at the right time and target your message based on the donor’s needs and goals. Understand how the right communication can accelerate the impact of the Great Wealth Transfer for your organization. By the way, if you missed our webinar on the Great Wealth Transfer, make sure to read about it and purchase the recording here. It will focus your efforts to identify where the opportunity exists.

Discover the basics of donor discovery. Register today for Hope Fundraising.