Give and Take

Fundraising Strategy
Viken Mikaelian

Are You a “Fingers Crossed” Marketer?

Are you a “hopeful” marketer? The kind of person whose entire marketing strategy consists of crossing your fingers, sending out an occasional mailer and hoping you get a few responses? Well, I hope this post shows you the error of your ways.

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Gold Key Depicting Great Wealth Transfer
Planned Giving
Viken Mikaelian

The Great Wealth Transfer: A Fundraising Gamechanger

In the coming years, it is expected that an economic phenomenon dubbed The Great Wealth Transfer will shake markets up as baby boomer parents begin to leave their wealth and estates to their millennial children

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Fundraising Strategy
Benjamin Case

The Right Question

Wouldn’t it be great in fundraising if we always knew the right question for every donor and fundraising situation we encounter? I-Robot with Will Smith will give you some clues.

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