Give and Take

Signature "thank you" on a note card.
Fundraising Strategy
Viken Mikaelian

4 Qualities of a Strategic Major Donor Thank-You Letter 

A major donor thank-you letter is a monumental part of the stewardship process and keeps people connected to your mission. Don’t leave writing a major donor thank-you letter to the last moment. You can prepare ahead of time by drafting a sample document and then customizing it as is necessary. 

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For Donors
Sarah Pinto

5 Easy Ways to Cultivate Major Donors  

While there are all kinds of advice floating around about methods to cultivate major donors, much of it is advanced and focuses on well-established organizations trying to grow already sizeable endowment funds. For organizations in the beginning stages of focusing on large donations, there are certain tried-and-true steps to cultivate major donors.  

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Welcome to The Top 5%

Here we are, wrapping up yet another year and facing a new one. This is the perfect time to set goals for the year ahead. (Actually, I happen to think anytime is a good time to set goals, but a lot of people seem to be motivated by the new year.)

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email marketing
Marketing
Viken Mikaelian

E-mail vs. Direct-Mail Fundraising 

Choosing a method of marketing communication is a foundational layer of a strong nonprofit marketing strategy. In the past, major gifts officers relied heavily on direct-mail fundraising as a form of communicating with donors.  

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identifying your role as a nonprofit volunteer
Nonprofit Leadership
Staff Member

The Role of the Nonprofit Volunteer Coordinator

No matter the size of a nonprofit organization, the role of its volunteer coordinator cannot be overlooked. As organizations continue to rely heavily on volunteerism as a means of raising funds, the nonprofit volunteer coordinator plays an essential part in the success of the organization.  

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Silhouette of two hands negotiating
Fundraising Strategy
Viken Mikaelian

The Link Between Negotiation, Sales, and Fundraising

Your days are full of negotiations, one after another. Some are small, like persuading your kid to eat a little breakfast before school. Some are bigger, like getting your team on board with the idea you want to pitch to your boss. And some are bigger, like buying a house or asking for a promotion. Life is all about negotiation — and negotiation is happening all the time.

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