The highest-performing fundraisers in the nonprofit world aren’t always the loudest, most charismatic, or best-connected. But they do have one thing in common: They’ve figured out how to use planned giving as a secret edge. Not because they work in planned giving. Not because they’re attorneys or financial advisors. But because they understand that legacy conversations unlock both long-term impact and larger current gifts. And while the rest of the field sticks to annual upgrades, end-of-year pushes, bake sales, and whatever “event” happens to be trending this quarter, these professionals are building donor portfolios—and careers—that will stand the test of time. This isn’t just about technique. This is what separates the serious professionals from the rest. The Hidden Truth About High-Earning Fundraisers You won’t hear them brag about it, but the top gift officers in the field all know how to talk about legacy. They know how to: Introduce a bequest without making it awkward. Explain the value of a charitable gift annuity without sounding like a financial planner. Show donors how to make an impact that lasts beyond their lifetime. And they’re not stiff or transactional—they’re often the most charismatic people in the room. Here’s the twist: Mastering planned