Many nonprofits focus on “whale hunting” for major donors while overlooking a powerful long-term strategy—cultivating small-dollar donors into future major givers. A vibrant pipeline of engaged, recurring donors creates a sustainable funding base, and with the right cultivation, some will naturally step up to higher levels of giving. By implementing a structured donor journey, personal outreach, and wealth screening, organizations can transform everyday supporters into major donors who drive lasting impact. The future of philanthropy starts small—but grows big.