More and more nonprofits are monthly giving societies, clubs, and programs. There are several reasons why. Let’s take a look at why a monthly giving program might be right for your organization. A monthly giving program generates predictable revenue. By focusing on automatic electronic funds transfers (ETFs), your donors will provide you with a reliable income stream to help bolster your general operating fund. Knowing you can expect X dollars per month relieves stress and frees you up to focus on other donors with greater capacity. A monthly giving programs generates loyalty and protects against donor attrition. By giving to your organization month after month, year after year, you’ll find your monthly donors are less likely to stop giving. Monthly giving becomes a positive habit. And with the most recent Giving USA 2022 reporting an average donor attrition rate of -6.2% by nonprofit organizations, it’s important to do whatever you can to retain existing donors. A monthly giving programs can increase your matching gifts. By having a monthly giving program, you will likely find new donors who work for companies with matching gifts as a benefit. Be sure to mention this opportunity on your monthly giving sign-up page on your

A major donor thank-you letter is a monumental part of the stewardship process and keeps people connected to your mission. Don’t leave writing a major donor thank-you letter to the last moment. You can prepare ahead of time by drafting a sample document and then customizing it as is necessary.