Low Response to Planned Giving Newsletters? Here’s What You’re Doing Wrong
If you have been in the fundraising industry for a while, you remember a time when planned giving newsletters were a surefire way to connect with donors. While the majority of people still prefer direct mail as a form of communication over e-mail, the popularity of planned giving newsletters has dwindled. Planned giving newsletters can still be a useful tool, but they must be sent with a clear strategy.