Give and Take

Fundraising Strategy
Viken Mikaelian

Are You a “Fingers Crossed” Marketer?

Are you a “hopeful” marketer? The kind of person whose entire marketing strategy consists of crossing your fingers, sending out an occasional mailer and hoping you get a few responses? Well, I hope this post shows you the error of your ways.

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Fundraising Strategy
Benjamin Case

The Right Question

Wouldn’t it be great in fundraising if we always knew the right question for every donor and fundraising situation we encounter? I-Robot with Will Smith will give you some clues.

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