Give and Take

Take your prospects to the next level - Ladder depicting moves management
Fundraising Strategy
Joe Garecht

Using Moves Management: A Step-by-Step Guide to Cultivating Major Donors

Moves management is a systematic approach to converting casual donors into major contributors by tracking and planning every interaction. The process involves four key stages: identification (prospect research), cultivation (relationship building), solicitation (making the ask), and stewardship (maintaining engagement). Organizations need a robust CRM system to track donor interactions and progress through each stage. Success requires clear revenue targets, team alignment, and regular performance monitoring. When properly implemented, moves management creates sustainable donor relationships and predictable fundraising outcomes.

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Boot Camps
Company News at MajorGifts.com
Viken Mikaelian

Joe Garecht Joins MajorGifts.com as Senior Advisor

Joe Garecht has joined the Center for Major Gifts as a Senior Advisor, bringing over 25 years of experience in nonprofit fundraising. Joe specializes in building fundraising systems to help organizations dramatically increase revenue. He will contribute articles, webinars, white papers, and courses, and lead the Major Gifts Boot Camp, complementing the Planned Giving Boot Camp by Jonathan Gudema. This addition enhances the organization’s planned giving services for over 5,000 charities.

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Research group sitting at table reviewing data
Prospecting
Joe Garecht

How to Identify and Qualify Major Donor Prospects Using Data-Driven Research

Discover how nonprofits can use data analytics to secure major gifts by identifying high-potential donors. This guide explores wealth screening, engagement metrics, and AI tools to gauge donor capacity and affinity effectively. Learn to centralize data, prioritize leads, and develop strategic outreach plans, ensuring efficient use of resources. By combining insights from financial indicators and personal involvement, nonprofits can build robust donor relationships and maximize fundraising success.

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CAUTION: Comfort Zone Sign Serving as a Warning
Personal Growth
Viken Mikaelian

Become Forgettable

People don’t remember your credentials—they remember how you made them feel. Small, daily moments shape your reputation, yet most rush through conversations, assuming there will always be another chance. There won’t be. The ‘last meeting theory’ proves your most recent interaction defines how you’re perceived. Neglect this truth, and you become forgettable. Visibility matters more than effort alone. Show up. Engage. Deliver value. Every single time. Relationships don’t decay from one mistake but from consistent neglect. Stop assuming your work speaks for itself—it doesn’t. Effort matters. Show up like it does.

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