Give and Take

Welcome to The Top 5%

Here we are, wrapping up yet another year and facing a new one. This is the perfect time to set goals for the year ahead. (Actually, I happen to think anytime is a good time to set goals, but a lot of people seem to be motivated by the new year.)

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email marketing
Marketing
Viken Mikaelian

E-mail vs. Direct-Mail Fundraising 

Choosing a method of marketing communication is a foundational layer of a strong nonprofit marketing strategy. In the past, major gifts officers relied heavily on direct-mail fundraising as a form of communicating with donors.  

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identifying your role as a nonprofit volunteer
Nonprofit Leadership
Staff Member

The Role of the Nonprofit Volunteer Coordinator

No matter the size of a nonprofit organization, the role of its volunteer coordinator cannot be overlooked. As organizations continue to rely heavily on volunteerism as a means of raising funds, the nonprofit volunteer coordinator plays an essential part in the success of the organization.  

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Silhouette of two hands negotiating
Fundraising Strategy
Viken Mikaelian

The Link Between Negotiation, Sales, and Fundraising

Your days are full of negotiations, one after another. Some are small, like persuading your kid to eat a little breakfast before school. Some are bigger, like getting your team on board with the idea you want to pitch to your boss. And some are bigger, like buying a house or asking for a promotion. Life is all about negotiation — and negotiation is happening all the time.

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"Forget about It" word callout
Planned Giving
Viken Mikaelian

There’s a Crisis Brewing

Forget what you’ve heard about planned giving. Just do the math. Baby Boomers, who are among the wealthiest and most charitable Americans, are dying at a rate of about 6,000 a day.

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