Blog - Page 6 of 29 - Center for Major Gifts

Fundraising Strategy

How to Launch a Monthly Giving Program for Predictable, Sustainable Nonprofit Revenue

monthly giving program provides nonprofits with predictable revenue, stronger donor retention, and increased matching gift opportunities. By enabling recurring donations via electronic funds transfers (EFTs) or credit cards, organizations secure a steady cash flow while reducing donor attrition. Monthly donors also tend to give more annually and are prime candidates for planned giving due to their high recency, frequency, and monetary (RFM) scores. With 60% of donors preferring online giving and 44% already enrolled in monthly programs, launching one now can enhance fundraising success and long-term sustainability. Start today and watch your nonprofit’s revenue grow!

Joe Garecht November 14, 2024 No Comments

A plant growing on a set of stacked coins

Goal Setting

Me, Money, Nonprofits

Making money by selling products isn’t some elusive art or rocket science. It’s accessible to anyone willing to learn and put in the effort — something our education system doesn’t emphasize enough.

Viken Mikaelian November 14, 2024 No Comments

Fundraising Strategy

4 Qualities of a Strategic Major Donor Thank-You Letter

A major donor thank-you letter is a monumental part of the stewardship process and keeps people connected to your mission. Don’t leave writing a major donor thank-you letter to the last moment. You can prepare ahead of time by drafting a sample document and then customizing it as is necessary.

Viken Mikaelian November 13, 2024 No Comments

For Donors

5 Easy Ways to Cultivate Major Donors

While there are all kinds of advice floating around about methods to cultivate major donors, much of it is advanced and focuses on well-established organizations trying to grow already sizeable endowment funds. For organizations in the beginning stages of focusing on large donations, there are certain tried-and-true steps to cultivate major donors.

Sarah Pinto November 7, 2024 No Comments

conducting research on major donor prospects

Prospect Research

Conducting Major Donor Prospect Research

Major donor prospect research is a building block of a well-formed fundraising strategy. The goal for nonprofits is to secure major donations, which are the

Staff Member November 5, 2024 No Comments

Welcome to the Top 5%: Why Goal Setting is Essential for Fundraising Excellence

Here we are, wrapping up yet another year and facing a new one. This is the perfect time to set goals for the year ahead. (Actually, I happen to think anytime is a good time to set goals, but a lot of people seem to be motivated by the new year.)

Viken Mikaelian November 2, 2024 No Comments

Marketing

E-mail vs. Direct-Mail Fundraising

Choosing a method of marketing communication is a foundational layer of a strong nonprofit marketing strategy. In the past, major gifts officers relied heavily on direct-mail fundraising as a form of communicating with donors.

Viken Mikaelian November 1, 2024 No Comments

Estate Planning

COVID-19 Pandemic Sounds Alarm for Estate Planning Needs

COVID made this business decision a moot point for many employers: it was either work at home or not work at all. Other than the blanket remote work initiative, one of the most highly-affected areas was in the world of estate planning.

Jonathan Gudema October 31, 2024 No Comments

Give and Take