While there are all kinds of advice floating around about methods to cultivate major donors, much of it is advanced and focuses on well-established organizations trying to grow already sizeable endowment funds. For organizations in the beginning stages of focusing on large donations, there are certain tried-and-true steps to cultivate major donors.
When we talk about nonprofit communications, we’re talking about all the different ways to communicate with your donors through the written word: newsletters (both snail mail and e-mail), your website, social media, fundraising letters, e-mail appeals, and everything in between. These types of donor communications are essential to your fundraising program and can be used across all phases of the donor funnel.
7 Ways to Build a Stronger Major Donor Program Major donors are extremely important for your nonprofit. Every organization wishes they had more major donors,
Because of the renewed interest in estate planning — and because of the number of Americans who still lack a will — now is a prime time for nonprofits to remind supporters and prospects about the importance of estate planning.
Many American families are left to deal with the financial and emotional fall-out left in the wake of their loved one’s death. It’s not often that you think about it, but it’s never too late to get prepared. And getting a customized will done is often very simple and straightforward using an online will service.
Do you struggle to generate exceptional questions for donor interviews? Then struggle no more: This post will show you a guaranteed way to generate thought-provoking interview questions that generate comprehensive, high-quality answers. And the best part is, whether it’s an interview for a donor story, annual report, board report, newsletter story — even a job or candidate interview — all of these skills will translate. Plus, we’ve included 31 sample questions that you can adapt for your next donor interview.
You should already be promoting the importance of estate planning (and by extension, marketing your planned giving program) to your donors. We offer a simple toolkit to cover most needs. But to really help your donors—who in turn, will help you—you need a free online will planner incorporated in your planned giving website.
At the center of receiving a large donation is the cultivation of major donors. Major-donor cultivation is a fundamental piece of fundraising success, but a
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