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How to Use Your Nonprofit Communications to Build a Better Donor Funnel
When we talk about nonprofit communications, we’re talking about all the different ways to communicate with your donors through the written word: newsletters (both snail mail and e-mail), your website, social media, fundraising letters, e-mail appeals, and everything in between. These types of donor communications are essential to your fundraising program and can be used across all phases of the donor funnel.