Give and Take

asking for money and money being handed over
Fundraising Strategy
Viken Mikaelian

How to Ask for Money (And Actually Get It)

explores the psychology, strategy, and nuances of effective fundraising, distinguishing it from mere begging. Through sharp wit and real-world anecdotes—including an encounter with a street hustler—it emphasizes that successful fundraising is about relationship-building, not pressure tactics. The piece breaks down donor segmentation, the importance of major and planned gifts, and how introverts can excel in fundraising through deep listening. Offering practical advice on donor engagement, retention, and the power of strategic asking, this guide is an essential read for fundraisers looking to elevate their approach.

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An image of a gift with a bar chart in the background, symbolizing the shifting economy and resulting decline in giving.
Fundraising Strategy
Jonathan Gudema

A $65 Billion Wake-Up Call for Nonprofits—How to Survive the Shift

The nonprofit sector is facing a major shift—individual giving has dropped by $65 billion between 2021 and 2023. Using Giving USA 2024 and IRS data, we see that donations fell from $439.11 billion in 2021 to $374.40 billion in 2023. Economic factors like inflation, reduced disposable income, and fading stimulus funds are driving this decline. Nonprofits must adapt by strengthening annual giving, diversifying revenue streams, and prioritizing planned giving to secure long-term support. This is not just a temporary trend—it’s a wake-up call. The time to act is now. Are you prepared for the future of fundraising?

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Tree Growing Future Endowment
Fundraising Strategy
Debra Ashton

It’s All About Endowment

Most nonprofits fail to leverage endowments, missing out on long-term financial security. Unlike annual gifts, an endowment generates income forever, funding operations without the constant chase for donations. Yet, many fear that soliciting endowments will cannibalize annual giving—when in reality, it deepens donor engagement and strengthens financial independence. This article debunks myths, highlights the power of named funds, and provides actionable steps to secure lasting gifts. Discover how to transform your nonprofit’s future.

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Take your prospects to the next level - Ladder depicting moves management
Fundraising Strategy
Joe Garecht

Using Moves Management: A Step-by-Step Guide to Cultivating Major Donors

Moves management is a systematic approach to converting casual donors into major contributors by tracking and planning every interaction. The process involves four key stages: identification (prospect research), cultivation (relationship building), solicitation (making the ask), and stewardship (maintaining engagement). Organizations need a robust CRM system to track donor interactions and progress through each stage. Success requires clear revenue targets, team alignment, and regular performance monitoring. When properly implemented, moves management creates sustainable donor relationships and predictable fundraising outcomes.

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guide showing which way to go
Fundraising Strategy
Joe Garecht

The Complete Guide to Great Major Donor Stewardship 

Truly great donor stewardship is an art and a science. It’s not just being able to connect with your donors on an emotional level; it’s being able to engage them in a way that adds value to their lives and shows them the fruits of their philanthropic efforts. The best organizations have mastered the art of donor stewardship, and they’re using that knowledge to grow their fundraising programs year after year.

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Dice Rolling With Predictable 6
Fundraising Strategy
Joe Garecht

How to Launch a Monthly Giving Program for Predictable, Sustainable Nonprofit Revenue

monthly giving program provides nonprofits with predictable revenue, stronger donor retention, and increased matching gift opportunities. By enabling recurring donations via electronic funds transfers (EFTs) or credit cards, organizations secure a steady cash flow while reducing donor attrition. Monthly donors also tend to give more annually and are prime candidates for planned giving due to their high recency, frequency, and monetary (RFM) scores. With 60% of donors preferring online giving and 44% already enrolled in monthly programs, launching one now can enhance fundraising success and long-term sustainability. Start today and watch your nonprofit’s revenue grow!

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Signature "thank you" on a note card.
Fundraising Strategy
Viken Mikaelian

4 Qualities of a Strategic Major Donor Thank-You Letter 

A major donor thank-you letter is a monumental part of the stewardship process and keeps people connected to your mission. Don’t leave writing a major donor thank-you letter to the last moment. You can prepare ahead of time by drafting a sample document and then customizing it as is necessary. 

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