

How to Ask for Money (And Actually Get It)
explores the psychology, strategy, and nuances of effective fundraising, distinguishing it from mere begging. Through sharp wit and real-world anecdotes—including an encounter with a street hustler—it emphasizes that successful fundraising is about relationship-building, not pressure tactics. The piece breaks down donor segmentation, the importance of major and planned gifts, and how introverts can excel in fundraising through deep listening. Offering practical advice on donor engagement, retention, and the power of strategic asking, this guide is an essential read for fundraisers looking to elevate their approach.