At the center of receiving a large donation is the cultivation of major donors. Major-donor cultivation is a fundamental piece of fundraising success, but a
Nonprofit collaboration is foundational to increasing your potential donor pool, forging strong bonds with community pillars, and serving your own target population in unique and creative ways.
If you have been in the fundraising industry for a while, you probably remember a time when planned giving newsletters were a surefire way to connect with donors. While the majority of people still prefer direct mail as a form of communication over e-mail, the popularity of planned giving newsletters has dwindled. Planned giving newsletters still produce benefits and are an important tool in hitting donation targets, but they must be sent with a clear strategy and must target the correct people.
Do you know the difference between annual and major gifts? Read on for a basic primer on these important funding sources.
If you do this correctly, it becomes a transformational process for the donor. They want to stay connected and engaged and invested. Which is why you don’t stop. You follow up with “Some More.” But first…
Charitable Gift Annuities can get risky for the smaller charity. Here’s the solution.
Board members can (and should!) be involved with stewardship for your organization. Here are ways they can be involved as well as tips to maximize their communications with donors.
Nonprofit storytelling is a powerful force in fundraising. Creating a compelling story can be pivotal in increasing your organization’s major donations.
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