Choosing a method of marketing communication is a foundational layer of a strong nonprofit marketing strategy. In the past, major gifts officers relied heavily on direct-mail fundraising as a form of communicating with donors.
Does Your Nonprofit Measure Up? Download printer-friendly version of the above chart.
In every major gifts operation there are a few key factors that will either foster success or precipitate repeated frustration. In this brief, light, and digestible rant, I will define emotional intelligence and the role it plays in several aspects of successful major gifts management.
7 Ways to Build a Stronger Major Donor Program Major donors are extremely important for your nonprofit. Every organization wishes they had more major donors,
Quick Checklist Proof. Proof. Proof. Have someone else review it as well. If possible, read backwards. Don’t forget to: Proof headlines (hedlines are taken for
I picked up my coffee this morning at our local WaWa (for those of you who aren’t on the East Coast, you’ll have to Google that) and drove to our office in Valley Forge, PA. After an uneventful, pleasant drive that gave me a little extra planning time, I pulled into my parking space ready to start the day. I opened the door to get out …
If you have been in the fundraising industry for a while, you remember a time when planned giving newsletters were a surefire way to connect with donors. While the majority of people still prefer direct mail as a form of communication over e-mail, the popularity of planned giving newsletters has dwindled. Planned giving newsletters can still be a useful tool, but they must be sent with a clear strategy.
The number one reason some nonprofits do not want a will maker on their planned giving website is because they know “better.” Fundraisers are deeply rooted in their belief that a donor should use an attorney to draft a will. True. But it’s not our decision.
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