Give and Take

Fundraising Strategy
Viken Mikaelian

Are You a “Fingers Crossed” Marketer?

Are you a “hopeful” marketer? The kind of person whose entire marketing strategy consists of crossing your fingers, sending out an occasional mailer and hoping you get a few responses? Well, I hope this post shows you the error of your ways.

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Bitcoin Depiction of US Dollar
Fundraising Strategy
Viken Mikaelian

Cryptocurrency: The Next Gifting Frontier

Cryptocurrency—crypto for short—is a blanket term that covers a wide array of digital currencies that can be used to buy goods and services just like cash. Read on to find out how nonprofits can harness the power of crypto to further their organization’s mission.

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High End Fundraising Brochures
Marketing
Benjamin Case

Fancy Marketing Brochures

How often have you heard, “but I don’t have the materials I need.” I’ve had tons of fundraisers tell me this in my 40+ years in the nonprofit sector.

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