Solicitation
The Why is More Important than the How
What’s your donor’s why? No, seriously. What is it? If you can’t answer that one question, you’re already fighting an uphill battle. I see it
May 30, 2022
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What’s your donor’s why? No, seriously. What is it? If you can’t answer that one question, you’re already fighting an uphill battle. I see it
Are you a “hopeful” marketer? The kind of person whose entire marketing strategy consists of crossing your fingers, sending out an occasional mailer and hoping you get a few responses? Well, I hope this post shows you the error of your ways.
Wouldn’t it be great in fundraising if we always knew the right question for every donor and fundraising situation we encounter? I-Robot with Will Smith will give you some clues.
Major gift solicitation is an art that can make or break your fundraising goals. This guide can help you increase your chances of receiving a major donation.
Board endorsement letters are meant to be a third-party endorsement that a staff member and even the President of the organization cannot make. These letters are an unreserved third-person statement of the quality and integrity of the nonprofit. Highly successful fundraisers engage their generous board members to “endorse” their nonprofit to other major gifts (and planned gifts) donors and prospects.
Dealing with an unresponsive major donor can be disheartening. Try these strategies to re-engage and encourage potential major donors or prospects to donate to your nonprofit organization.
Here’s a list of 31 sample questions you can adapt to your own interviews with donors. Remember, you need to ask a quality question to get a quality answer.
Congratulations! You secured the biggest donation of your career! Your passionate presentation aligned perfectly with the donor’s desire to do some good. But a month later, your cheesy grin has melted. Deidre hasn’t paid up.
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