Dealing with an unresponsive major donor can be disheartening. Try these strategies to re-engage and encourage potential major donors or prospects to donate to your nonprofit organization.
Odd, elaborate bequests occur in wills time and time again. Should you fear bequests and ridiculously restricted gifts?
Here’s a list of 31 sample questions you can adapt to your own interviews with donors. Remember, you need to ask a quality question to get a quality answer.
Congratulations! You secured the biggest donation of your career! Your passionate presentation aligned perfectly with the donor’s desire to do some good. But a month later, your cheesy grin has melted. Deidre hasn’t paid up.
Nostalgia marketing is effective, hot, and here to stay. Learn how non-profits can use this type of marketing to promote their giving programs.
Married couples – and attached people in general – make giving decisions together. A recent survey finds that giving “together” is a shared activity many couples enjoy. So why would a fundraiser forget to include the spouse in a gift request?
I visited Frank many times while I worked for the Children’s’ Museum. Each time I saw him, we sat in the kitchen, talked about the museum. Then, he would reach over and open that kitchen drawer and pull out a beautifully engraved stock certificate. I would carefully carry this gift back to the museum and turn it into a charitable gift annuity.
It may be clear that planned giving is worth the time and investment. But how does one begin to develop a planned giving program that will lead to major gifts down the line? Can receiving planned gifts and eventually, major gifts, actually be that straightforward? Here are some simple steps for building a planned giving program that will allow your nonprofit to win big in the future.
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